This Billboard showcases original photography to highlight the pajamas worn by a model. The soft color pallet of the billboard enhances the brand’s cozy, restful, vibe. The social media and packaging create a cohesive narrative that reflects the brands fun yet cozy essence while maintaining a refined, engaging aesthetic.
The typeface was inspired from a 3D typeface I created by hand sewing pillow letters. I then digitized the physical letters and created a brand around my font. This inspired using a laser cutter to carve out my letters and relief print different sleep phrases on to fabric. The fabric was used to create pajamas and a matching sleep mask. Everything from the packaging, photography, typeface, and product was 100% original.
